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Anna K
OH man. McDonald's used to be a place I'd visit from time to time. As I got older my digestive syst…
Anna K Lovin' Takes the Right Ingredients
Kenneth Murphy
Kenneth Murphy
mmm, I think it's the right vector and idea) Love this ad and will recommend by freinds)
Kenneth Murphy Folks Feel the Tug of Church's Chicken's Seafood in New Spot from Boulder's Made
Kenneth Murphy
Who? Who just doesn't love Disney?
Kenneth Murphy Disney Turns Shoppers into Famous Characters
Charles King
not gonna lie, i got a little teary eyed. this was absolutely lovely and magical.
Charles King Disney Turns Shoppers into Famous Characters
Charles King
Hate that snacks! how can they promote them is this way????
Charles King Folks Feel the Tug of Church's Chicken's Seafood in New Spot from Boulder's Made
Charles King
Most stupid commercial and brand name I've ever seen
Charles King Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad
John Ellis
If my shadow turned into Cinderella i wouldn't even question it tbh
John Ellis Disney Turns Shoppers into Famous Characters
John Ellis
This ad seems to me poor and idealess. Don't you think so?
John Ellis Folks Feel the Tug of Church's Chicken's Seafood in New Spot from Boulder's Made
John Ellis
I approve of this commercial
John Ellis Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

McDonald's Has Opened A Mysterious New Cafe In Australia

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A McDonald's outlet in Australia just got a makeover, and it looks nothing like the Big Mac chain we know.

The store has been stripped of almost all visible affiliation with the Golden Arches, aside from the word "McCafe" displayed in small print underneath the store name, which has been changed to "The Corner."

Here's what the store looks like now:

The Corner by McCafe

The outlet wasn't a full service McDonald's prior to the changes. It was a McCafe shop, which is a chain of specialty coffee stores that the company has been operating globally since the 1990s. 

Here's what the store looked like before the changes. 

McCafe Australia

We reached out to the company to find out whether all of Australia's McCafes will get a similar makeover. We'll update when we hear back.

The new store branding comes as McDonald's struggles to change its image amid declining sales. 

The company recently reported a global same-store sales drop of 2.2% for the month of November, compared to the same period last year. For the third quarter ending Sept. 30, global same-store sales fell 3.3%.

McDonald's has launched massive public relations campaigns in the US, Canada and Australia to answer customers' questions about the quality and nutritional value of its food.

The company is also now looking to hire an ad agency to help it better connect with millennials, The Wall Street Journal recently reported. 

The number of 19-to-21-year-olds visiting McDonald’s once a month has fallen by 13% since 2011, according to food analysts Technomic cited in a Guardian article. Meanwhile, the number of 22-to-37-year-olds visiting has stagnated over the same time period.


Published by , 30.12.2014 at 14:00
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Richard Stone
Richard Stone 30 December 14 18:55 American consumers just weren't interested and they backed off to the little coffee nooks we see in McDonald's today. Text hided expand
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Charles King
Charles King 31 December 14 20:51 ahahah, MC'Do decided to change their specialization??? great choice! Text hided expand
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