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World of Advertising

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Kind John Lewis Monty’s Christmas campaign

The British company John Lewis launched a campaign of "Monty's Christmas", which tells the story of a boy, Sam and his friend-penguin Monty. Noticing that Monty is boring, the boy gives him a present on Christmas - new penguin friend Mabel. Campaign slogan: "Give someone a Christmas that he wanted".

Views:

Vic Flange

What a load of bollocks. Stinks of 'cute mascot' like those meerkat ads. And what is a 7-year-old boy doing with a stuffed toy anyway? The kid wants toughening up. Maybe a few cuffs around the lughole, or made to walk over hot coals in bare feet. A bit of roughhousing will do him good in my opinion.

Youtube

Joss Davidge

John Lewis’ Monty the Penguin campaign landed at the top of our list of the best Christmas marketing campaigns this year – and probably much to no one’s surprise.

Racking up 1.8m views on YouTube on its first day of release, John Lewis's much-anticipated festive offering tells the heart-warming story of a friendship between a boy and his toy penguin, Monty.

marketingsociety.com

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