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World of Advertising

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Royal Caribbean says "it's time" to get cruising

Royal Caribbean believes it's time for Australians to get cruising. And now it's launching its first TVC to prove it.

Cruise liner brand Royal Caribbean is launching a local campaign underpinned with its first push into Australian television. The spot repositions the brand as 'top of mind' for holidaymakers looking to get away over the summer.

Royal Caribbean International regional commerical director Asia-Pacific Sean Treacy told AdNews last month that the campaign aims to increase awareness of the brand's difference in the crowded cruise sector.

“We're strong in the Australian market with families and empty-nesters and particularly those with an international mindset. A lot of the other brands in the local market provide an Australian experience on board. We provide more of an international getaway,” Treacy said.

The campaign, by Hulsbosch, features 60,30 and 15 sec TVCs showcasing that "it's time" for Australians to get onboard Royal Caribbean.

Source: http://www.adnews.com.au/

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