BBDO Belgium created what they call a "transportable" banner to tout the new Mercedes E-Class Estate station wagon. But it's not what the transportable banner is. It's a creative use of Flash or gif animation or whatever technology BBDO used to accomplish the "removal" of this banner which is then placed inside to illustrate the spacious interior of the vehicle.
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Steve Hall
When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"
adrants.com
Sarah Huysmans
To promote a very spacious car using a rather less spacious medium, BBDO came up with the ‘Transportable Banner’. This banner shows the E-Class Estate, before suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. The guys then store the banner in the car with the greatest of ease – proving that the E-Class Estate doesn’t lack space at all.
bbdo.be
