Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection.
Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother is Mike Myers, who agreed to do this amusing ad playing up their connection. The spot - directed by Hungry Man's Bryan Buckley - is nicely self-aware, too, as it comically refers to the retailer's problems. And Mike and Peter's banter is funny, natural and well written.
"Do you know anything about the retail business?" Peter asks Mike. "Not a lot," Mike replies. "Just that Sears Canada has to demographically and psychographically alter the trajectory of its business model. But that would just be a wild guess."
Stick around for Mike's jingle singing at the end.
Source: http://www.adweek.com/
