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Anna K
OH man. McDonald's used to be a place I'd visit from time to time. As I got older my digestive syst…
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Kenneth Murphy
mmm, I think it's the right vector and idea) Love this ad and will recommend by freinds)
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not gonna lie, i got a little teary eyed. this was absolutely lovely and magical.
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Charles King
Hate that snacks! how can they promote them is this way????
Charles King Folks Feel the Tug of Church's Chicken's Seafood in New Spot from Boulder's Made
Charles King
Most stupid commercial and brand name I've ever seen
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John Ellis
If my shadow turned into Cinderella i wouldn't even question it tbh
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This ad seems to me poor and idealess. Don't you think so?
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John Ellis
I approve of this commercial
John Ellis Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom

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Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the main course.

That trend continues in "Fans," a new 90-second spot in which we meet two young boys in Scotland who root for opposing soccer teams. (OK, football teams.) One is a fan of Stirling Albion. The other likes Dunfermline. It's a conflict on par with Scottish succession.

On this particular Saturday, the teams are playing each other, and the kids head to the game—one accompanied by his dad, the other by his mom. It can only end one way, with surprising emotional ramifications for both children.

The commercial is expertly shot by Full Monty director Peter Cattaneo. It has a documentary/indie-film vibe, owing to location filming and the fact that the two boys were "street cast" from local football academies.

The central conflict is the kind of silly yet semi-serious problem lots of parents can relate to. And the twist ending doesn't feel like too much of a stretch. (Indeed, BBH often handles such tricky reveals quite skillfully.)

Source: http://www.adweek.com/


Published by , 22.10.2014 at 17:37
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Aylin
Aylin 22 October 14 18:23 Nice idea but for Americans this commercial doesn't make any sense Text hided expand
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Gillian Snow
Gillian Snow 22 October 14 21:08 Making them brothers was a nice twist Text hided expand
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