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World of Advertising

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Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the main course.

That trend continues in "Fans," a new 90-second spot in which we meet two young boys in Scotland who root for opposing soccer teams. (OK, football teams.) One is a fan of Stirling Albion. The other likes Dunfermline. It's a conflict on par with Scottish succession.

On this particular Saturday, the teams are playing each other, and the kids head to the game—one accompanied by his dad, the other by his mom. It can only end one way, with surprising emotional ramifications for both children.

The commercial is expertly shot by Full Monty director Peter Cattaneo. It has a documentary/indie-film vibe, owing to location filming and the fact that the two boys were "street cast" from local football academies.

The central conflict is the kind of silly yet semi-serious problem lots of parents can relate to. And the twist ending doesn't feel like too much of a stretch. (Indeed, BBH often handles such tricky reveals quite skillfully.)

Source: http://www.adweek.com/

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