Colorado brewery and canned craft pioneer Oskar Blues goes about their business in a slightly different fashion than any other company in the industry.
Social creative agency Movement Strategy demonstrated just that — by taking the idea of a "beer launch" to new heights with the fabrication of a nitrogen CANnon to celebrate the release of Old Chub Nitro, the first craft nitro in a can. This teaser is meant to whet the palate for more insanity set to launch around the holidays.
Thus far, the video has amassed 50,000+ views in two weeks along with a live appearance of the CANnons at GABF in Denver earlier this month.
Source: http://www.thedenveregotist.com/
