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World of Advertising

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Volunteer Effort Garners Support For Ukrainian Armed Forces

Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs to combat Russians in Eastern Ukraine.



Views:

Steve Hall
The video, which has close to half million views, was created without any government funds on an entirely volunteer basis. It was helmed by New York director Marc Wilkins.
adrants.com

Masha Kondrachuk
It was directed by US-based Swiss-born filmmaker Marc Raymond Wilkins. Wilkins has received numerous international awards for his short films, including the prestigious Cannes Gold Lion in 2004.
bbc.co.uk

Anonymous
Already a viral hit, the spot will be aired nationally on several Ukrainian TV networks.
lbbonline.com

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