New lead creative agency Translation made a powerful video for the NBA. It used King's "I Have a Dream" speech, images of inclusiveness, how league celebrates its history of firsts when it comes to breaking down racial and other barriers.
Views:
Anonymous
It's REALLY tough for a brand to specifically market around Martin Luther King day. We've seen plenty who have royally screwed up. But this spot by the NBA actually feels ok to us.
thedenveregotist.com
Evil Anthony Davis
But us blacks are fucking up, my significant others are messing us good blacks name, they steal, kill, all that. But you white people still ain't shit.
youtube.com
Josh
Dopeness. Congrats to everyone who touched this, I know they worked really hard on it.
adweek.com
