На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Ad of the Day: John Lewis May Have Already Won Christmas With Its Adorable Penguin Ad

There's enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year - Christmas, after all, being Britain's version of the Super Bowl when it comes to advertising. This year, they've waddled in and scored a major hit. The new spot, "Monty the Penguin," which
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Coca-Cola Diet Coke: Millions of One of a Kind Bottles

Coca Cola Israel: A new campaign for Diet-Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a
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This Agency Rewards Its Employees in the Most Amusingly Sadistic Way Possible

Canadian agencies sure are good at doing videos excoriating the ad business. Just in the past week we've seen: • John St.'s hilarious takedown of real-time marketing with Reactvertising• Zulu Alpha Kilo's obscene '60s adman visiting a modern agency• Rethink's piss-taking idea to honor case studies
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Romeo Beckham stars in Burberry's first global Christmas campaign

Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria. In the ad, directed by Christopher Bailey, the chief creative and executive officer at Burberry, Beckham brings together a couple played by the models Hannah
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Netflix Makes Outdoor Interesting Using GIFs and Real-Time Updates

Outdoor that's as entertaining as the content Netflix offers. Within two hours of a local event happening in France - like the weather changing or big news breaking - the boards respond to be ultra timely and topical. Agency: Ogilvy & Mather, Paris http://www.youtube.com/watch?v=gBy2Tz_pmKA
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