На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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14 Brilliant Outdoor Ads That Rocked the Real World in 2014

As usual, many of this year's most inspired and delightful advertisements weren't found on TV, in print or online. They were found outside, where marketers played off the real world to bring completely new dimensions to their brands. Below, check out 14 of our favorite out-of-home executions from
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Have It Your Way... at McDonald's

In an effort to reduce complexity from its operation, McDonald's will trim eight items from the menu starting in January - while also addding a customized option for burgers and and chicken sandwiches. The chain said today it will also reduce its extra-value meal combos from 16 to 11. It didn't
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Christmas Cokes, Ronald McDonald on Foot and 18 More Questions

The actor and comedian Jimmy Durante in 1959. His version of “Make Someone Happy” is newly prominent, in two commercials. It is time again to ask 20 questions about advertising, the media and popular culture. ■ After the success Coca-Cola enjoyed during the summer with its “Share a Coke” campaign,
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10 Ad Mascots You Probably Didn't Know Were Related to Kermit The Frog

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim Henson's Creature Studio, is similarly off-kilter in his role as a living credit card reader at a
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McDonald's Can't Sell Kids on Bubble Gum-Flavored Broccoli

McDonald’s (MCD) has come to the conclusion, it seems, that the problem with healthful foods such as broccoli is that they don’t taste enough like bubble gum. The chain is on a mission to serve children healthier foods, and that means they have to get kids to like them first. So in a feat of
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