Uruguay agency Publicis Impetu created a shoebox a third of the original size to demonstrate how flexible its new Nike Free 5.0 shoes are. Then they decided to roll the shoes up inside. The collection of these boxes is limited. Now Nike is going to launch an Internet campaign to allow people to

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather -