It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the New York City Ballet did its remarkable 9/11 film via DDB New York. And of course, American Ballet Theatre soloist Misty Copeland

What do Martin Luther King, Gandhi, young hunger fighters and Unilever have in common? You're about to find out in the company's first corporate-branding TV campaign, breaking in the U.S. Nov. 17. The 30- and 60-second spots from WPP's Ogilvy & Mather and David show speeches by Martin Luther

Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different - and effective - approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy

Every year in the UK, department store John Lewis arguably wins the festive ad season, with a cute tale about a lonely struggle to brighten the Christmas of another person, backed by a lilting ballad. But this year the UK’s third biggest supermarket, Sainsbury’s, is eating John Lewis’ Christmas

John Lewis went the heartwarming, emotional route for Christmas, while Boots andWaitrose took more down-to-earth approaches. Now, Marks & Spencer eschews itscelebrity focus of the recent past to go full-on fantastical to celebrate the season. The retail chain has launched a glitzy,