На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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14 Brilliant Outdoor Ads That Rocked the Real World in 2014

As usual, many of this year's most inspired and delightful advertisements weren't found on TV, in print or online. They were found outside, where marketers played off the real world to bring completely new dimensions to their brands. Below, check out 14 of our favorite out-of-home executions from
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Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014

Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from 60 years ago—namely, the Voice-O-Graph machine, which allowed people in the 1940s and '50s to
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A Baseball Glove and a Fireplace Help Conjure Scents of Home in Air Wick Campaign

AIR WICK was introduced in 1943 as a room deodorizer that spared users from humiliation by banishing household smells like fried fish and cigarettes. In a print ad from the 1950s, for example, a hostess appears crestfallen as a handsome guest leaves her party. “He said: ‘Sorry I have to leave so
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Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that the detergent it sloshed around in was Tide. Even if you're really into clothes, it's hard to dig something like laundry detergent. And
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Coca-Cola Wants to Buy the World a Milk

Coca-Cola (KO) has already claimed its place in the soda, water, energy drink, and juice markets. Now the company is going after milk. The beverage giant is preparing a nationwide launch of a high-end milk, called Fairlife, in 2015. Unlike soda, the U.S. milk industry remains highly fragmented with
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