На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

64 подписчика

Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day

'T is the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate of giving. In partnership with the Children's Hospital Association, the Mattel-owned maker of "inspiring
...Далее

14 NYC neighborhoods designed as corporate logos

The neighborhoods of New York City each portray a distinct and unique character. This has occurred naturally whereas corporate branding requires a consistent and focused effort to distinguish a company. These logo mashups by NYC designer James Campbell Taylor present interesting visuals that
...Далее

Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather -
...Далее

Cooking gets competitive

  Being good at cooking is good, being better than all your friends is better.  Let's face it, we don't invite friends over for dinner because we enjoy their company, we invite them over because we're competitive. Rubbing superior cooking skills in the face of friends is satisfying.  Sunbeam knows
...Далее

To Reconnect With Consumers, Revlon Looks for Love

LOVE is, according to the muses, a many splendored thing, strange, an open door, for the very young, a simple thing, the answer, the drugand in the air. And according to a new campaign for a beauty marketer seeking to burnish its mainstay brand, love is also on. The marketer is Revlon Inc. and the
...Далее

Картина дня

наверх