На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Fathers Are Thrilled Their Boys Are Men in Old Spice's 'Dadsong'

Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring body sprays. Now, it's time for fathers to weigh in. And naturally, they couldn't be happier
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Santa Is Caught With His Pants Down in Poo-Pourri's Hilariously Inappropriate Christmas Ad

When you think of Santa Claus dropping loads all over the world, you envision bags full of gifts. But it seems jolly St. Nick leaves less happy presents in people's homes too, at least according to this gleefully scatalogical Christmas ad from Poo-Pourri. The before-you-go toilet spray - makers of
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Forget Love. How About Just Falling in Like?

Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different - and effective - approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy
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Sainsbury’s Christmas Commercial Has Blown John Lewis' Penguin Out Of The Water

Every year in the UK, department store John Lewis arguably wins the festive ad season, with a cute tale about a lonely struggle to brighten the Christmas of another person, backed by a lilting ballad. But this year the UK’s third biggest supermarket, Sainsbury’s, is eating John Lewis’ Christmas
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Ad of the Day: Winged Fairies Spread Magic and Joy in Marks & Spencer's Christmas Ad

John Lewis went the heartwarming, emotional route for Christmas, while Boots andWaitrose took more down-to-earth approaches. Now, Marks & Spencer eschews itscelebrity focus of the recent past to go full-on fantastical to celebrate the season. The retail chain has launched a glitzy,
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