На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Romeo Beckham stars in Burberry's first global Christmas campaign

Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria. In the ad, directed by Christopher Bailey, the chief creative and executive officer at Burberry, Beckham brings together a couple played by the models Hannah
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Netflix Makes Outdoor Interesting Using GIFs and Real-Time Updates

Outdoor that's as entertaining as the content Netflix offers. Within two hours of a local event happening in France - like the weather changing or big news breaking - the boards respond to be ultra timely and topical. Agency: Ogilvy & Mather, Paris http://www.youtube.com/watch?v=gBy2Tz_pmKA
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Does Your Print Campaign Maneuver Like A Ford?

If you want to sell… Show, don’t tell. Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like “Park Assist” would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of
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Billboard Prank Ad Delivers Zombie Scares To Unsuspecting People At A Bus Stop

We’ve previously seen AMC’s brilliant prank ad for its hit series The Walking Dead featuring an underground horde of zombie actors scaring New Yorkers. To promote the fifth season of the television show, Sky Austria and Fox created and installed a digital billboard at a bus stop in Vienna to prank
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Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust

The TV spot, created by Tomboy Films, is accompanied by a digital campaign, created by Iris, to coincide with pupils and parents settling back into a routine following the recent return to school. The new variant is Cheese and Smokey Bacon. The campaign is aimed at families looking for a good value
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