Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them.
Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that highlights the need for all of us to embrace the urban garden by showing real kids interacting with some common foods and then some common vegetables.
Source: http://great-ads.blogspot.com/
