Some 74 synchronized devices, from a two-inch watch screen to a 65-inch curved Samsung TV - and everything in between - make an animated dream come alive in Samsung's lovely holiday spot. R/GA created the ad, which was one enormous exercise in timing.
It required the agency - and production company 1st Ave Machine - to build not only the dreamscape itself, but a special program to synchronize all the devices within it. They also had to precisely time the camera's movement so that, after all the hours of preparation, all they had to do was hit start and let everything play through.
Check out the making-of video below to see some interesting footage of the storyboards, hear from the director and muse about whether multiple screens truly add to the dreamlike quality of the adorable cartoon. Either way, the story of a little girl chasing her stocking through a dream world is cute. And besides, the message is clear: Samsung would like you to dream about a nice Note or Galaxy this holiday.
Source: http://www.adweek.com/
