Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word of mouth, phone or sharing via social media.
As the traditional methods of marketing such as TV and print fail to fully engage technologically connected human. Experiential marketing is a fun way for brands to present themselves. To get a better understanding of experiential marketing, check out these five very cool marketing campaigns.
Here is a campaign put together by London agency RPM in which they delivered ‘Ultimate Sports Day’ for Weetabix. The event took place at the Olympic park in London and included a special guest appearance from Olympic champion Mo Farah.
A most recent campaign from Pepsi Max, named ‘Time Tunnel’. Civilians walk through an alleyway, only for a projected image of a time portal to appear at the end of the Tunnel, leaving them with a shock on their faces.
Upon the release of the latest 007 film Skyfall, Coca-Cola Zero gave train passengers 70 seconds to ‘unlock the 007’ in them in order to win free tickets to see the new Bond film. Sounds simple, but Coca-Cola Zero had other ideas.
Here is a campaign from The North Face Korea. Customers think they’re in a normal North Face shop trying on some of the attire, until the floor disappears before their eyes.
Our final campaign features Derrick Rose from the NBA for the campaign ‘Jump with Derrick Rose’ in London. Members of the public were invited down to a store to win a signed pair of his sneakers. The tough part was they were suspended on a shelf the same height as a basketball ring.
Source: http://www.adpulp.com/
