Newcastle has gathered up dozens of brands, who all chipped in to collectively finance the minute-long “Band of Brands” spot. The final cut features 38 different products and services, including, of course, Newcastle.
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Kent Vincent
Cute and entertaining, sort of. So in commercial and mercenary terms 'cui bono?' Who benefits through such a message? Do the vendors shown here in snapshots (or others not here riding along for free) benefit by getting consumers to give them just a tad more slack in incessant messaging? I'm reminded of Spirit Airlines poking fun at themselves in the air on the cabin speaker for their bait and switch charges, claiming that they'll charge for the second summons of a flight attendant by way of the overhead button. I wilted with laughter and warm and fuzzy feelings (NOT).
youtube.com
Maura Judkis
Making fun of the hype over Super Bowl ads is a niche that Newcastle carved out for itself last year, with its “If We Made It,” non-ad starring Anna Kendrick. What this year’s effort lacks in star power, it makes up in wit. It is one of the best send-ups of the marketing orgy surrounding the big game that’s been produced for the Super Bowl in years.
washingtonpost.com
