На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Can You Make a Great-Looking Fast-Food Ad Using Actual Fast Food and an iPhone?

It's an accepted truism that the food in fast-food ads looks nothing like the food in real life.But can it be made to look that way? Is it possible to transform a regular McDonald's burger into food-porn perfection using only a couple of iPads and an iPhone? That's the challenge the guys at
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A Football Foundation of SA Mural Project: Fun, Paint and Football

The Football Foundation of South Africa, a non-profit organisation situated in Gansbaai aims to promote social integration by empowering the youth, using sport as a vehicle for change. They recently organised a sports-and-art event, working in collaboration with artist and photographer, Jared
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Wild poster features 77 animals referenced in popular music

UK-based design studio Dorothy has done it again with their latest project – ‘Rock N’ Roll Zoo.’ The name is self-explanatory, for it is a beautifully clever map of animals referenced in popular music, nicely designed and illustrated. 77 animals are inspired by song and album titles spanning across
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Does Your Print Campaign Maneuver Like A Ford?

If you want to sell… Show, don’t tell. Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like “Park Assist” would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of
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Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines

Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series. The stop-motion shorts - which have won the retailer its first Cannes Lion (a Bronze in
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