На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Britain Bans 'Offensive And Irresponsible' American Apparel Ads

Britain's advertising watchdog on Wednesday banned two adverts by clothing brand American Apparel for being offensive and normalising sexually predatory behaviour. The adverts showed a model wearing a pleated school-style skirt bending over, with a low camera angle revealing her underwear. Two
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LG Asked for 'Mom Confessions,' and Moms Delivered

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to
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Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of the Wizard featured character. In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black
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Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly?

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word: Normal. "Finding your own version of 'Dress normal' is an art," Seth Farbman, Gap's global chief marketing officer,
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