На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Peta replaces suggestive poster with turkey ad

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas. The billboard ad close to the Nottingham County Football Club ground shows a dog collar on a plate with the remains of a roast dinner. The ad
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14 Brilliant Outdoor Ads That Rocked the Real World in 2014

As usual, many of this year's most inspired and delightful advertisements weren't found on TV, in print or online. They were found outside, where marketers played off the real world to bring completely new dimensions to their brands. Below, check out 14 of our favorite out-of-home executions from
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Big and small: outdoors for all

Australia is the land of the great outdoors. But, depending on whether you have a big backyard or a tiny apartment balcony, outdoors can be different things to different people. Luckily, Ikea's 2015 outdoor range has somethng for everyone. The campaign, by The Monkeys, is inspired by the idea
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Cheeky, In-Your-Face ‘New York Post’ Ads Dare You To Ignore Them

The New York Post has rolled out a series of cheeky and bold ads that dare viewers to ignore them. For its ‘Made You Look’ campaign, ads emblazoned with attention-grabbing headlines like “A good headline kicks you in the eyeballs” and “If this were the Post, there’d be a body in the trunk” were
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This Insanely Large Billboard Will Light Up an Entire Block of Times Square

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard, which is about the length of a football field, will cost advertisers $2.5 million a month. Google's ad will run from
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