Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps the oddest baby-themed car ad yet - and certainly the most high-tech. Meet Exobaby, the nameplate's new,

AIR WICK was introduced in 1943 as a room deodorizer that spared users from humiliation by banishing household smells like fried fish and cigarettes. In a print ad from the 1950s, for example, a hostess appears crestfallen as a handsome guest leaves her party. “He said: ‘Sorry I have to leave so

Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that

With Surface Pro 3 comes the Surface-pen and Palm Block-technology that opens up new possibilites for creatives. In order to demonstrate these new features Microsoft put the Surface Pro 3 to a test by gaving it to Maja Larsson, a talented illustrator, and send her out to the SIME digital conference