If you’re a massive Starbucks consumer you’ve no doubt become accustomed to the crowned mermaid in green and white on the face of every cup. One Korean artist, Soo Min Kim, is amping up the logo in some very intriguing ways. By imagining fictitious scenarios that may be part of the logo, Soo Min

Insurer Brings Back Eagle Image as Part of Corporate Rebrand. Nationwide Mutual Insurance Co. is digging into its archives as part of a corporate branding overhaul that includes putting a soaring eagle back into its logo. The insurer will debut the new design as part of a campaign starring Peyton

If U.K. food truck Dirty Bird was hoping for shock value, mission accomplished. The eatery's logo is a rooster, and it's shaped like a penis. "It's based on lowercase 'db' linked to form the rooster," tweets logo creator Mark James. "Yeah, right," says the rest of the world. (And also, they have a